top of page

FOUNDER'S

F.I.T

Building Brands
That Grow.
Founders
Who Lead.

Nobody warns you about the gap between building the thing and selling it. 
This is for the ones standing in it.

Two high-touch engagements.
One person who has lived both sides.

ICF

CERTIFIED
COACH

BW

ENTREPRENEUR 
OF THE 
YEAR 2022

20+

YEARS

3X

FOUNDER

20+

YEARS 
FOUNDER CONVERSATIONS

100+

ENTREPRENEUR OF THE YEAR 2022

BW

CERTIFIED COACH

ICF

The Articulation Gap Study

Two services. Both high-touch.
Both start with a conversation.

WHAT I DO 

01

For early-stage startups

Fractional CMO

You don't need a marketing team yet.

You need one person who has built this before, understands your constraints, and can give your startup the marketing clarity it needs to grow.

I embed with your team and build the strategy, the positioning, and the acquisition system from the ground up.
 

Especially effective with technical founders who have never had to think about marketing before. And suddenly have to.

02

For early-stage founders

Founder Coach

There is no version of building a company that isn't hard.

 

The question is whether you're navigating it alone or with someone who has been in the exact same seat.

​

I work 1:1 with founders using ICF certified coaching frameworks alongside three rounds of real founder experience. Not to tell you what to do.

To help you think more clearly, decide more confidently, and lead without burning out.

  • Neha's ideas and approaches were crucial to start a highly integrated collaboration with one of our most active distributors.


    Juan Giminez, Head of Operations, Pladesan, Colombia

    ​

  • Neha is an incredible business coach with a sharp eye for detail and insights that truly make a difference. Her observations have brought immense clarity and direction to my business, helping me see things from a fresh perspective. Her guidance has been transformative.

     

    Rajeev Thottippully, Founder , Company Films, Dubai

    ​

  • Neha is great. One of the best coaches I've worked with. She takes the time to really get to understand your pain points and challenges you on your answers. Which is key to making progress. I feel like I've had a major breakthrough in my business and it's down to Neha! Thank you so much. Can't recommend enough!

     

    Sam Bedford, Malaysia

Two brands.
Two completely different markets.
Four funding rounds.

Every marketing decision made with a founder's budget and a founder's stakes.

That's the experience in the room when we work together. Not theory. Not agency thinking. The real thing.

You've stopped telling people how hard this actually is. Even the people closest to you.

You've hired freelancers. Tried agencies. None of them understood your stage or your budget.

You're a technical founder. Marketing feels like someone else's job. Until it becomes your biggest problem.

You're making decisions fast and some of them don't feel right. But you can't slow down.

Your brand is growing but it feels generic. Like it could belong to anyone.

Your product works. Your messaging doesn't. And you're not sure where the gap is.

You didn't start a company to become a marketer. And yet.

You're in the right place if...
FOUNDER'S F.I.T PODCAST

Real stories. Honest conversations.

The parts of building that rarely make it to the highlight reel. 
The hard decisions, the wrong turns, and what actually worked. Every episode is a conversation with someone who's been in the room when it mattered.

Some things are better figured out together.

bottom of page