FOUNDER'S
F.I.T
SERVICE 01
Your startup needs a CMO. You're not ready to hire one full-time.
That's exactly what I'm for.
I embed with early-stage startups to build their marketing strategy, positioning, and customer acquisition systems from the ground up. Especially effective with technical founders who haven't had to think about marketing before.
Sound familiar?
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Your product is strong but your messaging isn't landing with the right people
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You've tried agencies but they don't understand your stage or your budget
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Your spending on marketing but can't tell what's actually working
Marketing keeps getting deprioritised because no one truly owns it
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You know you need a brand strategy but don't know where to begin
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You're a technical founder and marketing feels like someone else's job. Until it becomes your biggest problem
WHAT WE BUILD
What we build together
Positioning and messaging
A clear, differentiated story for your brand. What you do, who it's for, and why it matters. The foundation everything else is built on.
Customer acquisition strategy
The right channels, the right sequencing, and a system your team can actually run — designed for your stage, your budget, and your market.
Growth architecture
A marketing operating rhythm tied to revenue outcomes. No vanity metrics. Everything connected to what actually moves the business.
Team and vendor alignment
Working with your existing people and any external partners — making sure everyone is pulling in the same direction, with the same brief.